Some collections derive from careful market analysis, the evolution of decoration and design trends or the depth and diversity of the existing range. Sometimes, however, a fortuitous and happy meeting is sufficient, an incredible coincidence to obtain a extraordinary inspiration.
The collection of Colored tiles in Gresca in porcelain in petitut massesthat Novoceram present during the Cersaie 2015The international ceramic hall and architecture baths in Bologna (Italy) undoubtedly belongs to this second category.

Petitot Sepia 60 × 60
Why such an unusual name for a collection of ceramic tiles? Petitot It is not a word from an exotic language, nor a game of thin words and is not the result of the reflections exchanged during some infinite encounters of an exhausted marketing service. Petitot is A tribute to an artist Too little known that seemed to us, from the first moments, they embody like few others styleTHE character and theaesthetic of Novacem.
Architect, painter, designer, engraver, decorator, scenographer, landscapeist, eclectic and volcanic activity ofThe crimener Alexandre Petitot It is one of the most interesting works of the 18th century decorativism thanks to the great imagination and theextreme elegance of his innovative style. His time was marked by his countless creations that highlight the exceptional and particular side of his personality.
The first element was discovered by chance but it was decisive: an article on an old art magazine that dealt with «Suite of Ventis«, A collection of engravings published in 1764, through which Petitot shows creativity and ingenuity that mix human subjects, animals, garlands, classic architectural elements to create a collection of extraordinary vessels.
We were affected by the way only an artist was able to bring together in all his works, all Elegant and surprising originalityLike many elements and references, and above all many different arts, but without ever losing sight of the coherence completely and without being transported by free virtuosity.
Curious to learn more about this mysterious character, we did not discovered without surprise, who was not only French, but originally from Lyon, a city located a few kilometers from the Novoceram office – and had a great success with the Court of Bourbons in Parma, a stone shot from the headquarters of the Novoceram parent company, the Italian group, the Italian group, the Italian group, the Italian group, the Italian group, the Italian group, the Italian group. Concorde group. This was sufficient to consolidate this feeling of predestination that had invaded us.
In the galleries of one of the buildings designed by Petitot, we foundold wooden panels Which immediately conquered us and seemed the ideal solution for the inspiration of a new collection: the stratification of many layers of paint, the stripping interventions, the renewal had made the appearance of the original unrecognizable wood, transforming it into an indefinable surface.

Petitot Zinc 60 × 60

Petitot ECRU 60 × 60
Petitot’s appearance evokes that of MaltaFrom cement OR metaldepending on the areas we observe or (more easily) according to the observer’s mental predisposition. In reality, it is a bit of everything that is and much more: a new material, created in part by chance, that – like Petitot’s works – combines the diversity and wealth of countless elements different obtaining a Natural aesthetic resultnever excessive. And he too – we hope – would be proud of it.
A much more obvious reference and tribute is present in the insert » Fresco«, Where the ornamental graphic elements of Petitot’s designs – adequately agreed – have been reproduced directly on the tiles as wall decorations, through a graphic treatment that recalls the frescoes discovered under a layer of removed plaster.
Petitot it is available in colors Ecru, Flint, Zinc And Seppia and in formats 60 × 120, 20 × 120, 60 × 60, 30 × 60 et 45 × 45.
Among the News 2016Discover also a ceramic wood with natural elegance, Napami And Domusa concrete appearance tile.
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